Curriculum

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Unit 1 · 10h

Introduction to Marketing

Concepts, approaches, functions & modern trends

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Unit 2 · 10h

Marketing Environment

Micro & macro forces shaping business

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Unit 3 · 10h

Segmentation & Consumer Behaviour

Divide markets, decode buyers

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Unit 4 · 20h

Marketing Mix — The 4 Ps

Product · Price · Place · Promotion

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Unit 5 · 6h

Services Marketing

The 7 Ps for intangible offerings

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